Ice Cream for Everyone - Playful Brand Strategy
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Ice Cream for Everyone - Playful Brand Strategy
Topics
Purchase funnel
Purchase funnel
Price
Purchase funnel
Teaching, public speaking, and meeting facilitation
Game design
Marketing
Training design
Purchase funnel
Purchase funnel
+2
+2
May 12, 2025
Exploring consumer purchase journeys with a game hack
Inspiration from roleplaying games to understand how people make decisions
Willem van der Horst
