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PricePurchase funnelTeaching, public speaking, and meeting facilitationGame designMarketingTraining design
MarketingMarketing
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Themed corporate training ideas
Jul 29, 2025

Themed corporate training ideas

Student theme park concept challenge leading to training designs

Willem van der Horst
Willem van der Horst
Purchase funnelPurchase funnel
+2+2
Exploring consumer purchase journeys with a game hack
May 12, 2025

Exploring consumer purchase journeys with a game hack

Inspiration from roleplaying games to understand how people make decisions

Willem van der Horst
Willem van der Horst
A monthly newsletter about brand strategy, marketing, communication, design, and play (including game design and serious games) - by Willem van der Horst https://www.playfulbrandstrategy.com

Ice Cream for Everyone - Playful Brand Strategy

A monthly newsletter about brand strategy, marketing, communication, design, and play (including game design and serious games) - by Willem van der Horst https://www.playfulbrandstrategy.com

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