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Ice Cream for Everyone - Playful Brand Strategy
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Game design

A tag about game design, systems, rules, and mechanics

PricePurchase funnelTeaching, public speaking, and meeting facilitationGame designMarketingTraining design
Purchase funnelPurchase funnel
+2+2
Exploring consumer purchase journeys with a game hack
May 12, 2025

Exploring consumer purchase journeys with a game hack

Inspiration from roleplaying games to understand how people make decisions

Willem van der Horst
Willem van der Horst
Teaching, public speaking, and meeting facilitationTeaching, public speaking, and meeting facilitation
+1+1
Meeting facilitation tips inspired by board game mechanics
Apr 11, 2025

Meeting facilitation tips inspired by board game mechanics

Fostering a play state of mind in workshops and meetings

Willem van der Horst
Willem van der Horst
A monthly newsletter about brand strategy, marketing, communication, design, and play (including game design and serious games) - by Willem van der Horst https://www.playfulbrandstrategy.com

Ice Cream for Everyone - Playful Brand Strategy

A monthly newsletter about brand strategy, marketing, communication, design, and play (including game design and serious games) - by Willem van der Horst https://www.playfulbrandstrategy.com

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