Ice Cream for Everyone - Playful Brand Strategy

Ice Cream for Everyone - Playful Brand Strategy

A monthly newsletter about brand strategy, marketing, communication, design, and play (including game design and serious games) - by Willem van der Horst https://www.playfulbrandstrategy.com

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Exploring consumer purchase journeys with a game hack

Exploring consumer purchase journeys with a game hack

Inspiration from roleplaying games to understand how people make decisions

Willem van der Horst
Willem van der Horst
Teaching, public speaking, and meeting facilitationTeaching, public speaking, and meeting facilitation
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Meeting facilitation tips inspired by board game mechanics

Meeting facilitation tips inspired by board game mechanics

Fostering a play state of mind in workshops and meetings

Willem van der Horst
Willem van der Horst
PricePrice
Playing with pricing in Moonlighter

Playing with pricing in Moonlighter

Considering context and experimenting with pricing strategy

Willem van der Horst
Willem van der Horst
20210613 Sundae #179: Paying and playing for games [Ice Cream Sundae]

20210613 Sundae #179: Paying and playing for games [Ice Cream Sundae]

Paying and playing for games [Sundae #177]

20210516 Sundae #178: 1930s LA, Chipotle's doubtful 'realness' [Ice Cream Sundae]

20210516 Sundae #178: 1930s LA, Chipotle's doubtful 'realness' [Ice Cream Sundae]

1930s LA & Chipotle's "realness" [Sundae #177]

20210509 Sundae #177: Signal's Facebook Ads Noir [Ice Cream Sundae]

20210509 Sundae #177: Signal's Facebook Ads Noir [Ice Cream Sundae]

Signal's Facebook Ads Noir [Sundae #177]

20210502 Sundae #176: Navigating the worst and towards new goals [Ice Cream Sundae]

20210502 Sundae #176: Navigating the worst and towards new goals [Ice Cream Sundae]

Navigating the worst and towards new goals [Sundae #176]

20210418 Sundae #175: French Tacos, Mario Kart Sustainability [Ice Cream Sundae]

20210418 Sundae #175: French Tacos, Mario Kart Sustainability [Ice Cream Sundae]

French Tacos, Mario Kart Sustainability [Sundae #175]

20210328 Sundae #174: French "Performative Miserabilism" vs. Super Nintendo [Ice Cream Sundae]

20210328 Sundae #174: French "Performative Miserabilism" vs. Super Nintendo [Ice Cream Sundae]

"Performative Miserabilism" vs. Super Nintendo [Sundae #174]

20210321 Sundae #173: Springtime trust crisis [Ice Cream Sundae]

20210321 Sundae #173: Springtime trust crisis [Ice Cream Sundae]

Springtime trust crisis [Sundae #173]

20210314 Sundae #172: Elite Schools & Life via Games [Ice Cream Sundae]

20210314 Sundae #172: Elite Schools & Life via Games [Ice Cream Sundae]

Elite Schools & Life via Games [Sundae #172]

20210307 Sundae #171: Face Down, Letter Locked [Ice Cream Sundae]

20210307 Sundae #171: Face Down, Letter Locked [Ice Cream Sundae]

Face Down, Letter Locked [Sundae #170]

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