
Ice Cream for Everyone - Playful Brand Strategy
A monthly newsletter about brand strategy, marketing, communication, design, and play (including game design and serious games) - by Willem van der Horst https://www.playfulbrandstrategy.com
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![20210613 Sundae #179: Paying and playing for games [Ice Cream Sundae]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/publication/thumbnail/22bc2941-a53d-4866-95f1-d4859b236cee/landscape_ICfE_Social_media_banners-6_newsletter_beehiiv.png)