Hey ,I know I'm opening the newsletter writing about the weather again this week, I feel justified though! I was nearly Spring seasonal temperatures and sunny yesterday, now it's nearly freezing with a wet snow storm, I woke up to white covered cars out the windows. I noticed we have a few new people signed up to the newsletter, welcome - and welcome back if for whatever reason you hadn't opened Ice Cream Sundae for a few editions! Go on, reply and say hi!Lots of exciting stuff going on at Ice Cream Central (i.e. in my head), new client project I'm starting next week, and a couple of others I'm in discussions about - and still some space for more if ever you need some strategic advice for your brand or/or marketing initiatives.I had a couple of excellent recordings for the podcast, managed to edit and publish a new episode, and need to ramp up my editing time, I'm beginning to run behind.This week, you can listen to strategist and awesome brand strategy student . teacher, and host of the Sweathead Podcast, Mark Pollard:"Immediately, the word neglect popped into my head. And to me the opposite of neglect is creativity. And I think it's creativity together. You can do it by yourself but I think together. I don't know, I think that's my thesis on life: doing creative things with other people is what life is about."

• Revealing Uncomfortable Truths with Mark Pollard, Sweathead Strategy Writer

Remember you can find and subscribe to the Ice Cream for Everyone Podcast on all the major podcast listening platforms (please share with friends, give it a 5* rating and review!):

• Spotify

• Apple Podcasts / iTunes

• Stitcher

• Google Play Podcasts

That's about it for the main updates, on to this week's Fantasy flavour combo!Cheers,Willem

 Weekly Combo Two or three flavours, interesting separately, fascinating together 

Other Worlds Inches Away: An Interview with Neil Gaiman (Michigan Quarterly Review | The Literary Review, 9 min read) This week I'm kind of cleaning up a couple of things. I don't know how you manage the flood of new stuff to watch and read. One of the things I do is keep browser tabs open with things I want to read, which so far offers more of a chance of actually reading them than saving links to Evernote, Pocket or something else where they fall an ever growing limbo. I read two tabs I had open for many months from my phone's browser, and they happen to be different perspectives on writing Fantasy from two of my favorite authors: Neil Gaiman and Steven Erikson. This one is part of a series about the creative process. That said, if you prefer listening to Neil, I highly recommend this recent audio interview with similar stories on the Tim Ferriss podcast. And you haven't read him yet, you absolutely should. Begin with The Sandman, or The Graveyard Book perhaps.

What, Another Tavern? The Use of Setting in Fantasy (Steven Erikson's Blog, 20 min read)