20160821 Ice Cream Sundae #48: Summer sessions 09 Bank holiday

Hey , It’s already the end of summer soon! I don’t know about you but I’ve actually been enjoying the shorter version of Ice Cream Sundae from these past few weeks. I began the newsletter as a long form kind of essay to keep practicing my writing every week though of course this also takes more time. I probably mentioned this before but at the risk of sounding like a broken record, along with the new job and a few other things going on I’m a little concerned about being able to keep the same format. A long way to say I’m still not sure what format I’ll be adopting from next week and it’s likely I’ll keep experimenting with a few different things in the coming weeks. I’ve also started planning for the new season of the podcast and scheduling a few recordings. I’m planning to publish new episodes every other week at the moment. It’s a long weekend in the UK. I’m visiting dear friends of mine in Manchester, we might be wandering around the countryside somewhere at the moment you receive this - or maybe having Sunday roast in a pub. Thanks to a great post from Faris Yakob about whether your brand could pass the Psychopath Test I’ve been revisiting Stephen King’s 1971 essay “What is a Brand?†(the video version is here). It’s a good time for me to do so as I’m working on a brand strategy project at the moment. While I’m writing about brands, The TED Radio Hour republished a great episode about brands and the perception we have of them, it’s a good one. I came across this fascinating and to me pretty weird trend of young people lavishly decorating student dorm rooms in the U.S. It offers several interesting insights into what’s important to some 18-19 year olds, including typography, the ampersand, pillows and un peu de je ne sais quoi en français. Abby Bozeman and Lindy Goodson’s freshman dorm room. Photograph: @abbyboze on Instagram

A friend of mine shared a French article about Gordon Hempton, founder of the One Square Inch of Silence organisation. He’s on a quest to find and preserve Earth’s rarest sounds. He also looks for places of complete silence. Apparently he says there are only about 50ish places left in the world devoid of sounds from a human origin. I’ve been working on a client project and colleagues hadn’t seen The Pentagon Wars, in particular this excerpt about the Bradley Fighting Vehicle Evolution. Anyone working in the creative industries will certainly appreciate the ironies of scope screep and similar fun. The video is 11 minutes long and very funny. That's about it for today, enjoy the rest of your weekend! Cheers,Willem

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